A re-branding project for Ernest Hillier, in collaboration with the Goodfifty agency. Ernest Hillier was Australia’s first and oldest chocolatier, with over 100 years of heritage making “delectable quality chocolates.”

However, despite this legacy, the brand risked fading into obscurity. Once known for quality and prestige, it had become dated in its presentation and struggled to connect with today's consumers in a crowded market of boutique makers and global giants..

Our approach? We simply had to remind the customer that a true classic never fades.